Designing Clarity into Complex Systems
Selected_Works.MD
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Lead Product Designer
AWS
Led Product Design strategy for ClotterCat, an AI agentic AWS networking tool that translated complex cloud setup into intent-based prompts, explainable architecture recommendations, guided configuration, and predictable pricing for novice and advanced users.
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Lead Product Designer
Amazon
Modernizing the Seller Forum into a mobile-first community platform reaching millions of sellers, using AI-augmented research workflows to compress timelines and a system-level rebuild of how content moves through the forum.
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Senior Product Designer
SoundCloud
End-to-end design of SoundCloud for Artists, transforming an acquired distribution tool into a creator-first platform that scaled into a primary revenue driver and lifted artist earnings through redesigned onboarding and distribution flows.
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Senior Product Designer
DailyMotion
Design discovery for a media injector that gave content creators autonomy to upload massive volumes of video without internal team intervention, replacing tedious manual workflows with a self-serve standardized format.
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Product Designer
PNC
Online banking redesign navigating the financial sector's technical, legal, and security constraints, with intuitive solutions for hidden friction points like background account validation that previously confused users mid-transaction.
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Product Designer
Dubseed
Founded and grew a stem marketplace for music producers from concept through investment, four product iterations, and acquisition in 2018, including the design of a novel stem player that became the platform's signature feature.